Alpha Pressure Washing
About This Project
Alpha Pressure Washing is a pressure-washing company in Canton, North Georgia that I co-own and operate. The split is clean: my partner runs field operations and the crews, and I run the entire backend of the business, the website, local SEO, the booking funnel, marketing, email, and the automation that ties it together. It is the side of LunaByte where I am the client, so every decision is judged by whether it actually books more jobs, not by how it looks in a deck.
The core of the digital operation is a programmatic local-SEO site built on Next.js and Tailwind, deployed on Netlify. It generates a page for every service in every place we work, fourteen services across twenty-five North Georgia cities, all driven from a single source-of-truth config so the service-area list feeds the city pages, the index grids, the sitemap, the structured-data markup, and the footer from one place. Each page is built to rank for the specific work we do in a specific town, with reciprocal internal linking between services and service areas instead of orphaned pages.
A big part of the work was migrating off a legacy WordPress setup without losing the ranking it had earned. I consolidated three separate domains into one and wrote roughly a hundred and twenty redirect rules to preserve every legacy URL's authority, plus deliberate 410 handling for pages that were genuinely retired. Local search is the primary way the business gets found, so protecting that equity through the rebuild mattered more than any visual refresh.
The site is a booking funnel, not a brochure. Every call to action is click-to-call or a Housecall Pro booking link, with no contact forms, because a form that silently drops a lead is worse than none. It is mobile-first with a tight performance budget, since most pressure-washing searches happen on a phone. I also stood up a seasonal Christmas-lights service line with its own landing pages and email campaigns to open a second revenue stream in the off-season. Alpha is also the live design partner I build SimplifyLocal against: real completed jobs flowing through the same local-SEO playbook the product automates, which keeps that roadmap honest.
Key Features
- •Programmatic local-SEO site: fourteen services across twenty-five North Georgia cities, generated from one source-of-truth config that also drives the sitemap, structured data, and footer
- •Reciprocal internal linking between every service and service-area page, so pages reinforce each other instead of sitting orphaned
- •Legacy migration off WordPress with three domains consolidated into one and roughly 120 redirect rules preserving hard-won search ranking
- •Deliberate 410 handling for genuinely retired pages, separate from 301s that protect legacy authority
- •Booking-funnel design: click-to-call and Housecall Pro booking links only, no lead-dropping contact forms, with the booking CTA reachable above the fold on mobile
- •Seasonal Christmas-lights service line with its own landing pages and email campaigns for off-season revenue
- •Acts as the live design partner for SimplifyLocal, dogfooding the product against a real business's completed jobs
Technologies Used
Technical Challenges & Solutions
Covering every service-and-city combination for local SEO without turning the site into unmaintainable copy-paste.
I made the service-area list a single source of truth in one config file and derived everything from it: the dynamic city pages, the index grids, the sitemap, the areaServed structured data, and the footer. Adding or pruning a market is a one-line edit that updates the whole site consistently.
Rebuilding off a legacy WordPress site without losing the local search ranking the business depended on.
I consolidated three domains into one and wrote roughly 120 redirect rules to preserve every legacy URL's authority, using 301s where ranking should carry forward and 410s only for pages that were truly retired, so the rebuild protected the primary acquisition channel instead of resetting it.
Turning website traffic into booked jobs for a business that lives on its phone.
I designed the whole site as a booking funnel rather than a brochure: click-to-call and Housecall Pro links instead of contact forms that can silently drop leads, mobile-first layouts, and a tight performance budget so the booking action is always fast and reachable above the fold.
Lessons Learned
- •Being my own client is the best feedback loop. Running the backend of a real business means I feel every bad decision in lost bookings, which keeps the engineering honest about what actually matters.
- •Protect what already ranks. In local SEO the existing URL authority is an asset, so the migration work was less about a new design and more about not breaking the search equity the business had earned.
- •A website for a services business is a funnel, not a portfolio. The highest-leverage choices were about removing friction between a search and a booked job, not about visual polish.
Conclusion
Alpha Pressure Washing is the clearest proof that I do not just build software, I run the business side of it. I own and operate the entire digital and back-office engine of a real, revenue-generating company while my partner runs the field, which means I am accountable for outcomes, not just deliverables. It is also where my consulting and product work meets the ground: the same local-SEO, automation, and booking-funnel thinking I bring to clients, and the live design partner that keeps SimplifyLocal honest.